Expertise:

Advertising & Consumer Facing Business

Business Services

Data Distribution / Licensing

Direct Marketing

Enterprise Software

Financial Services

ISP / Telecom

Media & Broadcasting
Wireless

J. Peter Bardwick is broadly experienced leading, building, fixing and financing businesses. Peter’s history includes direct responsibility for multiple P & L's, sales, marketing, technology, business development, human resources, finance and accounting and investor and public relations. Direct knowledge includes start-ups, turn-arounds, managing and financing public and private companies, IPO's, venture financing, and M&A.

Peter is CFO of Reactrix Systems, Inc., a venture backed alternative out-of-home media network based in Redwood City, CA. The Reactrix media network is a national interactive advertising medium that immerses consumers in high impact branding experiences that instantly respond when people walk across or gesture over the display area. Reactrix’s media network for advertising, retail and entertainment applications reaches millions of consumers where they shop and spend their entertainment dollars. As CFO, Peter drove a $45mm funding round led by Menlo Ventures and DE Shaw. According to Venture One, the November 2006 financing was one of the 12 largest non bio-tech financings since 2001 (download PDF). Reactrix is also backed by Mobius Venture Capital, Thomas Weisel Venture Partners, and Worldview Technology Partners. Reactrix's board includes Tim Koogle, former President & CEO of Yahoo!.

In 2005, Peter completed the sale of Digitalpath Networks where he was President, CEO and a member of the board. Peter joined the company as CFO and became CEO at the board's request. Digitalpath is a leading wireless ISP with financial backing from Draper, Fisher, Jurvetson and financial and operational backing from Earthlink, Inc. Peter's accomplishments included raising bridge financing and $5.7mm in venture financing, focusing strategy, reducing burn 60% and recommending and managing the sale of the company.

Peter served as Chief Operating Officer, Chief Financial Officer and member of the board of infoUSA.com. infoUSA.com is one of the leading providers of data to Internet portals, customer relationship management and sales force automation vendors, wireless applications, and direct marketing companies. Peter was an early employee and was the sole report to the CEO, with responsibilities for all divisions. In addition to his board and operating roles, he oversaw two rounds of private fundraising totaling $32.6mm with the primary investors being Trident Capital, meVC Draper Fisher Jurvetson, Yahoo! and General Motors Investment Management.

Prior to joining infoUSA.com Peter served as Chief Financial Officer of CBS MarketWatch.com (purchased by Dow Jones in 2004) where he was again an early employee and helped build the company and its team. He led its highly successful IPO and managed strategic planning, corporate development and customer satisfaction. MarketWatch became public in January 1999 and at that time its IPO achieved the highest one-day rise in value, pricing at $17 and closing at $97.50. MarketWatch continues to be the leader in the online delivery of financial news and investing information.

Mr. Bardwick's other corporate experiences include significant corporate turn-arounds. He served as EVP and Chief Financial Officer of the Beasley Broadcast Group (NASDAQ BBGI) and VP Finance for Westwood One Inc. (NYSE WON).

Peter is the Board Chair and a founding investor in Health Care Data Solutions, and an Advisory Board Member of Glam.com, and Personiva. He is also a board member and former Chair of San Francisco Court Appointed Special Advocates.

Mr. Bardwick is an experienced public speaker and has been interviewed by CNBC, CNNfn, CCBN, national radio and in a variety of print publications including the The Industry Standard and Business Week. He has made presentations at numerous technology and growth conferences including those sponsored by ABN Amro, Deutsche Bank Alex. Brown, Donaldson, Lufkin & Jenerrete, ING Barings, Robertson Stephens, Salomon Smith Barney, the Software Development Forum, Stephens Inc., Pricewaterhouse Coopers, University of Michigan, Women's Technology Cluster, and First Albany Corp.

Mr. Bardwick began his career in investment banking, working with Salomon Brothers and Citicorp Investment Bank in New York where he financed LBO’s and M&A related transactions for a wide variety of companies. He was hired by Salomon Brothers to build a leveraged loan syndication business, one of the first at a major investment bank. Mr. Bardwick also founded and served as the Managing Director of Star Media Capital, a boutique investment bank serving the media and broadcasting industries.

Peter holds an MBA in Finance and BA in Political Science (cum laude), from the University of Michigan.